BEYOND
TOP DOWN

How cultivating middle leadership creates ripple effects of transformation

According to PMI, mid-sized companies with an average IT spend of $7.75M waste over $1M annually due to poor alignment, with communication deficiencies directly accounting for $581,000 in losses. The solution isn't at the top—it's in the middle, where business meets IT.

Join our first Digital Wisdom Circle series to learn more about how our framework addresses this crucial gap. This will be a virtual session.

Event Essentials

  • Interactive Virtual Session

  • Wednesday May 21st at 10a MT / 12p EST

  • 60-Minute Facilitated Dialogue

  • Complimentary Professional Development

Why this matters now

  • Traditional top-down transformation approaches are failing to deliver results

  • The talent shortage and retention challenges are intensifying

  • In times of tight budgets and growing pressure, organizations need a new approach

Meet your guides

Barbara Wittmann
Founder & CEO, Digital Wisdom Collective

  • 25+ years solving "unfixable" IT projects

  • Trusted advisor bridging business and IT

  • Creator of the Digital Wisdom Framework

  • Featured Writer in Forbes Business Council

Fun Fact: Barbara worked in the Bicycle Industry in Germany and Switzerland, before moving to the dark side of IT and love adventures.

“For 25+ years, I've been called into IT projects when things got stuck—when complexity spiked, collaboration broke down, or innovation lost traction. What I've learned is that transformation isn't about technology—it's about people.”

Don Morse
The Team Excellence Coach™

  • Guided 50,000+ people to their excellence

  • Expert in building resilient, purpose-driven teams

  • 30+ years of team development expertise

  • Former senior-level psychotherapist

Fun Fact: Don ran a Zipline in Hawaii as General Manager and built Ropes and Challenge Courses.

Together, Barbara and Don bring a unique blend of technical transformation expertise and deep human understanding—making them ideally positioned to help HR leaders unlock their organizations' hidden potential.

Joint Fun Fact: Don and Barbara are celebrating their 10th wedding anniversary this year after meeting in Death Valley on an outdoor adventure.

THE DIGITAL WISDOM APPROACH

Session journey

  • The Middle Firestarter Revolution

    • Understanding the true cost of misalignment

    • Why traditional approaches fall short

    • The power of igniting change from the middle

  • The Digital Wisdom Framework

    • Demonstrate Core principles and application in Group Exercise

  • Implementation Strategy

    • Identifying your hidden change makers

    • Measuring transformation impact

    • Next steps for your organization

What you’ll gain

  • Framework for developing collaborative technical teams

  • Strategies to reduce external consulting dependencies by up to 20%

  • Tools for identifying and nurturing quiet high-performers

  • Approaches for sustainable talent retention

DIGITAL WISDOM
SUCCESS STORIES

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Practical details

Who should attend

  • HR Directors and Managers

  • Talent Development Leaders

  • People Operations Executives

  • Executives for Culture & Change Management

Things to know

  • No preparation needed

  • Come ready to engage

  • Basic video conferencing setup needed

  • Bring an openness to new perspectives

Reserve your spot

Register now and join fellow HR leaders to explore key concepts from our Digital Wisdom Leadership Program, shown to reduce external consulting dependencies by up to 20%.

For HR and organization leaders facing the challenge of risking $1 million for every $7.75 million spent—with over half directly tied to communication failures—our Digital Wisdom framework provides invaluable tools to bridge gaps while nurturing the quiet high-performers at the heart of sustainable change.